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Customer Research & Insight

UX Research, User Interviews & Finding Customer Insights.

Innovation requires insight. To create products and experiences people love you first need to understand those people. You need to know the problems they experience, their jobs to be done and what they value. 

Effective research can be the difference between success and failure, innovation and the status quo. 

Research done correctly connects your organisation to the market and keeps your team passionate and motivated. 

In this topic, we cover UX research end to end. 

Overview

  • Hypothesis definition 

  • Prioritising Assumptions 

  • Creating a research plan

  • Personas

  • JTBD

  • Discovery Research

  • User interviews

  • Stakeholder interviews 

  • Contextual enquiry 

  • Service Blueprint 

  • Journey Mapping 

  • Analysing & synthesising results 

  • Communicating and sharing results 

 

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Customer Research & Insight

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Resources, Videos and Tools

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Understanding your customer: THE HAIER ROAD TO GROWTH

Facilitation is a key skill for empowering teams. Enhance your leadership by helping others discover innovative solutions through learning facilitation skills.

Understanding your customer: THE HAIER ROAD TO GROWTH