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Information Architecture & Content

Create user-focused content and help people find it.

Create user-focused content and help people find it. 

The internet is content. Content is how people experience your product or service. No more lorem ipsum. Content requires more research and design than your app does. 

In this section we cover content. How content is made, how it is organised, how it is found, how it is tested and inevitably how it is experienced. 

Overview

  • Principles of information seeking behaviours 

  • Building Taxonomies 

  • Information hierarchy 

  • Validating information architecture 

  • Conducting a content audit 

  • Search behaviours 

  • Affinity mapping 

  • Content writing 

 

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