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Product & Service Validation

Hypothesis Definition, Idea Validation & Usability.

Is your product or experience a good idea? Does it solve a real customer problem? Have you solved it the right way? 

Gaining confidence that you are indeed investing in the right solution saves you money, saves you time and keeps your team motivated. 

Validation research should be lean, agile and used in both high and low-level decision making. 

In this topic, we unpack how validation research can be expertly executed and embed within the delivery process. 


  • Usability Testing 

  • Prioritising Assumptions 

  • Validating a proof of concept or prototype 

  • Validating an MVP

  • A/B Testing 

  • Wireframing 

  • Prototyping 

  • Analysing & synthesising results 

  • Communicating and sharing results 


Get help with

Product & Service Validation

Just-in-time, on-demand coaching, tailored just for you. Get your questions answered. 


Get more out of one day than you thought possible.


Organise an expert facilitator to help your team solve problems, collaborate and grow. 


Coming Soon


Resources, Videos and Tools

The best of the web

HBR - Exploit the Product Life Cycle

Facilitation is a key skill for empowering teams. Enhance your leadership by helping others discover innovative solutions through learning facilitation skills.

HBR - Exploit the Product Life Cycle