Joanna Auburn: Empowered by Problems

Sprint Hard, Iterate Fast - Episode 10

Reggie James
September 6, 2023

In this episode of the Sprint Hard, Iterate Fast podcast, I chat with Joanna Auburn, the co-founder and chief product officer at Trace, a climate tech platform driving businesses towards net-zero goals.

Joanna shifted to tech early in her career from a Civil and Structural Engineering degree. With a background in product management and a passion for sustainability, Joanna shares valuable insights for aspiring product managers, highlighting the importance of problem-solving skills, adaptability in a startup environment, and seeking mentorship to navigate the challenges of entrepreneurship. Joanna also emphasizes the unique perks offered at Trace, such as flexibility and opportunities for rapid personal and professional growth, making it an exciting option for those looking to break into the tech industry.

“feel empowered by problems rather than overwhelmed by them because you're gonna face them every day” – Joanna Auburn

---This Episode Content-------

00:24 - Joanna explains how her climate tech platform empowers businesses to reach net zero

01:07 - Joanna’s experience running a sustainable business and their desire to democratize sustainability

05:42 - Joanna’s journey in product management

07:40 - Tips for transitioning into product management

08:30 - Product management is different in banking vs. tech

10:09 - Product management is beneficial but also limiting for entrepreneurs

13:00 - Transition from product management to entrepreneurship

16:20 - Shoutout to Jacquie, Head of Customer Success at Trace

Connect with Joanna Auburn

LinkedIn -

Trace on LinkedIn -

Trace Website –

Trace Linktree -

Trace Instagram -

Connect with Reggie James:

LinkedIn -    

Beaker & Flint Website -

Beaker & Flint on LinkedIn -


Order The Resilient Scaleup by Reggie James -

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